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The Difference Between Social & Viral.
Pause for a moment and ask yourself, “Who could my man smell like?” Might sound ridiculous, but this question can lead you to a prime example of a campaign starting virally and becoming social; the...
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Social Media: Just a Fad or Here to Stay?
One of the discussions that Marketing Maverick Caroline Melberg of the Social Media Incubator™ has with clients on a regular basis is whether or not social media is just a fad or a trend that will...
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Social Media Knows No Age
A recent posting on SmartBlogs.com proves that no brand is too old to use social media to its advantage. This is a great example of how a company with a basic product (scissors!) got creative and...
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#OMS12 in Sunny San Diego, Here We Come!
It’s that time of the year again when businesses have made it through the previous year and are now looking ahead to their plans for the upcoming year. Starting the year off right, Caroline Melberg of...
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Have You Considered Segmenting Your Social Media Marketing Channels?
Mention social media marketing and most people think of Facebook and Twitter. Sure, they are the biggest players on the Internet…or are they? It’s true that Facebook and Twitter receive a lot of...
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SMI Heads to Duluth for the Zenith Social Media Marketing Conference
The Social Media Incubator prepares for Zenith Social Media Conference in Duluth this upcoming Wednesday, May 23. The conference will feature speaker from national and internationally known speakers...
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5 Hot New Trends in Social Media
Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. Social media marketing changes all the time, and it will likely...
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Why Social Media Marketing for Business Isn’t Optional Any More
Social media marketing is no longer optional for business. Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. Among these include 80 percent of social...
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